Growth Strategies Consultants believe in the value of a multi-disciplined approach. It enables us to cross-pollinate ideas and provide more uniquely comprehensive strategic solutions. And, with our network of Subject Matter Experts, we deliver an exceptional depth of expertise that crosses categories and disciplines.
So, a diverse skillset is at the heart of our Growth Strategies offering. We break down that offering into solutions impacting three general marketing supported areas—Business, Marketing Operations and Data/Technology.
Who are the people behind the disciplines? They’re seasoned professionals who, unlike other firms, actively lead the engagement and do the work. They employ results-oriented methodologies derived from their years of experience at management consulting firms and successful business enterprises you’d know by name. And their combined experience includes marketing the world’s best and biggest brands.
Business Impact: Expertise
- Sales Support
- Value Chain
- Alternative Revenue Streams
Business Impact is where Growth Strategies consultants can improve the efficiency and effectiveness of your business as a whole, as well as discern and implement growth opportunities. We develop these areas:
Channels of Distribution – In this key aspect of the marketing strategy, we help to expand reach and grow revenue. Distribution through single or multiple channels may include maximizing effectiveness in these channels:
- Direct/Sales Team
- Independent Sales Organization (ISO)
- Value-Added Reseller (VAR)
- Sales Agent/Manufacturer’s Rep
Market Segmentation – We sharpen targeting with innovative technology that subdivides a large, homogeneous market into clearly identifiable segments, right down to the individual. This highly effective segmentation practice makes possible a connection between a company’s brand and the customers’ need/demand far more accurate than ever before. Our approach takes these five basic segmentation strategies to a whole new level:
Sales Effectiveness – The goal of most marketing is to drive leads, convert them to new customers and grow revenue. A deep integration between marketing and sales is necessary. We work to improve the effectiveness of this integration by:
- Forecasting marketing data and sales goals
- Understanding the buying process
- Aligning content marketing with the buying cycle
- Developing processes for shared data and reporting
Value Chain – By evaluating the company’s processes and data, we identify opportunities to add value or improvements—saving money and time, increasing efficiencies and improving performance, all while ensuring a competitive advantage in the marketplace.
Innovation – We’re not for innovation for innovation’s sake. Whether through in-depth research or evocative ideation techniques, we approach innovation as a means to grow revenue. Specifically we do this through more effective products, processes, services, technologies or ideas.
Alternative Revenue Streams – From practical and in-depth market study, to futures visualization, we present executive leadership with new opportunities for revenue by carefully assessing the variables impacting ROI.
Marketing Operations: Expertise
- Media Planning/Buying
Growth Strategies Consultants have expertise in every area of Marketing Operations you can imagine. We’ve built brands, run successful promotions, introduced new products, turned around old ones. We bring not only the knowledge, but also the know-how to get things done.
Organization – Here, success is in the doing. We leverage Game Changer experience to shape a more effective and efficient marketing organization that works cohesively and successfully within the corporate environment. With best practices in mind the areas we impact include:
- Function and capabilities
- Staff and training
- Resources evaluation and relationship management
- Contract review and contract negotiation
- Third-party review of internal/external effectiveness
Process – Growth Strategies Consultants’ “Customer Lifecycle” approach is focused on giving marketers efficient, accurate and results-driven performance that meets the ROI and deliverables required for success. Our expertise includes:
- Customer Acquisition
- Engagement Contact
- Customer Conversion
- Customer Retention
MarCom – Effective marketing organizations have expertise in all aspects of corporate communications—including content strategies and social media. Holding to the brand promise while delivering strategies that support short-term goals requires an integrated approach to all communications. Growth Strategies Consultants‘ multi-disciplined approach gives marketing executives a clear line of vision to the effectiveness of their brand messages and presents proven strategies to optimize marketing communications.
Brand – Building brands and infusing them with renewed vigor is at the core of our practice. Our proprietary approach to brand strategy includes careful, comprehensive analysis of a brand’s key value proposition. From brand promise, to positioning, to iconography and messaging, and the translation into all aspects of communication, we bring insight and planning. Also, unlike most business advisors, we have the resources to execute creatively.
Media Planning/Buying – Marketers are always looking for the most efficient and effective use of media—paid, owned and earned—to reach customers and deliver the selling message. We bring expertise and leading-edge tools to help marketers determine more clearly where to invest their media dollars for maximum results. From traditional mass media to digital and social, the rapid evolution of technology makes reaching today’s consumer complex and challenging. Our media experts prove their value as they unravel this increasingly complicated path to the customer.
- Predictive Modeling
- Data Analytics
- Customer Experience
Growth Strategies Consultants are among the best and the brightest at adapting new technologies and analytics to open exciting new possibilities for marketers.
Social/Digital – Social media and the proliferation of devices, platforms and apps have dramatically impacted marketing practices. A savvy digital marketing strategy utilizing search engine optimization, paid search and online advertising can bring customers to you. Our team’s in-depth social media monitoring and data analysis can yield a new dimension for your marketing activities.
- Social media
- Content marketing
- Paid search and display advertising
- Digital marketing goals and metrics
Predictive Modeling – Growth Strategies Consultants employ innovative and proprietary new techniques to help marketers sharpen their marketing decisions by creating models that predict outcome probabilities and enable ROI measurement.
Mobile – Marketing with mobile phones has made possible direct contact with consumers and the potential for brand experience, messaging, promotion and sales that is only just being realized. Our team has the expertise and technology to harness this exploding opportunity and deliver real and measured results.
- SMS and MMS Marketing
- Push Notifications
- In-game Mobile Marketing
- Proximity and Location-based Services
CRM – With proprietary technology our Growth Strategies team provides unprecedented target buyer insights
Data Analytics – Big data represents for marketers a new frontier in the exploration and utilization of information. Our team has the experience necessary along with unique analytic resources to help clients design, develop and execute big data strategy and turn data into manageable, meaningful information.
Customer Experience Management – The process of managing a customer’s exposure to, engagement with and interaction with the brand involves creating a unique, brand-centric experience at every touch point. It’s an exercise much different than traditional brand communications. We know that Customer Experience Management or CEM can potentially transform the way an entire company does business. Our Experience Architects examine everything from customer motivation and purchase behavior to the operational infrastructure to ensure that this deeper knowledge of the customer’s experience with the brand nets both short-term sales and long-term brand ambassadors.