The Business of Marketing

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The Business of Marketing is a live webinar series addressing issues and concerns of executive level marketers.  Using practical solutions drawn from best practices, trends, insights and tools, The Business of Marketing is delivered in a one-hour webinar each quarter and features Freeman+Leonard Game Changers™, executive-level consultants with deep expertise in each subject.

Restoring Fair Compensation in the Procurement Era

On Wednesday, February 18th from 1pm – 2pm (CST), Business Management Advisor J. Francisco Escobar shared key insights into how to implement numerous processes to negotiate agency compensation and manage the relationships between clients and agencies.

Negotiating client/agency contracts is a touchy business. What are the current standards? What is new in today’s contract negotiations? What is really fair?

A former marketing procurement expert at a multinational corporation, Escobar has worked for companies in Omnicom, WPP, IPG network of agencies and with a host of independents. He has also negotiated on behalf of the client for brands with small to massive budgets.  A copy of the presentation is available below to download if you were unable to attend the event.

Key Take Aways:

  • Marketing Service Trends
  • Marketing Procurement Primer
  • Agency Financial Models
  • Value-Based Compensation Models
  • Client/Agency Trust Issues

Download Presentation


On Wednesday, November 5th from 1pm – 2pm (CST), Change Management Strategist, Steve Schewe, shared how to engage and lead your employees in planned strategic changes deemed necessary for the success of your business.

Key Take Aways:

  • The stages of change and the emotional drivers
  • The leadership behaviors needed for success
  • Keys to designing an effective change management plan
  • How to launch and sustain the change

Download Presentation


Upcoming 2015 Webinars

February – Client/Agency Contracts and Relationship Management
May – The New Search for Insights
August – Content Strategies that Work for Business AND Consumer Facing Brands
November – The Business of Humor