New remote job? Here’s how to set yourself up for success from day one

WFH is great, but has its challenges for new hires. Here’s how to kickstart your success in a new remote role by taking charge of your own onboarding experience.

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How to refresh your resume for 2022

Employers today have less time than ever to look at resumes. Here's how to update yours so it stands out and wows hiring managers in 2022.

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How to compete for top marketing and creative talent in 2022

In today's job market, employers must work harder to attract top talent. Here's what candidates are looking for in an employer in 2022, and how to stay competitive as you grow your team.

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Here are the most in-demand marketing jobs of 2022

Hiring is at an all-time high, but available talent is at an all-time low. However, this talent squeeze hasn’t affected all marketing and advertising roles equally. Here are the hottest jobs and most…

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7 common thank-you note mistakes

In a remote-first world, post-interview thank-you notes are more relevant than ever. Here’s what NOT to do when writing yours.

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The art of the post-interview thank-you note

The thank-you note is still an important tool for job seekers who want to improve their odds of receiving an offer. Here’s how to write one that wows.

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How to nail your next Zoom interview

Making a good impression in a virtual job interview requires more than just tech skills. Here's how to stand out and make a real connection with your interviewer.

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How to know when it’s time for a job change

Given the wild job market, it’s only natural to have a wandering eye. Here's how to really know: Should you stay or should you go?

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How to fast-track your marketing and advertising career growth

It's no secret: The job market is hot. Companies are clamoring for top talent now more than at any other time in recent memory. For marketers and creatives, the moment is especially ripe with…

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The Great Retention: How to retain top talent — even in a candidate’s market

In a Freeman+Leonard survey of marketing and advertising professionals in August 2021, only 41% of workers employed full-time at the start of the pandemic were still with the same employer. Of those…

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How to hire for culture growth, not just culture fit.

As employers, we’ve been taught over and over the importance of hiring candidates who are strong cultural fits for our organizations. But what does that mean, and what if this focus on “culture fit”…

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#LoveThyLabor: Dare to diversify

While the advertising and marketing industry still has a long way to go, companies are prioritizing diversity more than ever before. This is to tackle historical social injustices and…

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#LoveThyLabor: Elevating the temporary workforce

As the pandemic has taken its toll on businesses of all types, many companies have had to restructure both departments and resources to react to changing profitability realities. Accordingly, many…

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#LoveThyLabor: Embracing the realities of a remote workforce

As we continue to try to forecast what a return to normalcy looks like for companies and agencies, one thing is for sure: increasingly, the future workforce will work from many different places.…

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#LoveThyLabor: Celebrating women in the workforce

As a 100% women-owned business, Freeman+Leonard invites you to take time during Labor Day Week to consider how far women have come, and also how far we still have to go.

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#LoveThyLabor: Show some love to your workers this Labor Day week

At Freeman+Leonard, we see Labor Day as a pretty important holiday. Today, we honor all working Americans, including the smart, talented professionals who fulfill the marketing and advertising needs…

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How marketers and creatives can stand out in today’s competitive job market

It's a candidate’s market, but job-hunting has not become easier. In fact, the market is even more competitive for jobseekers. Here's the advice we're giving our talent.

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How to successfully onboard new remote employees

First impressions are everything for a new employee joining your team. The experience your new team member has in their first few days can impact the rest of their time with your company. “A good…

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How our team shifted to a fully remote workplace

As the world returns to something resembling normalcy and workplaces reopen, many companies and their employees are realizing that we have an opportunity to rethink the status quo — and reimagine the…

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Marketing salaries are rising. Here’s what employers need to know

In major cities across the U.S., salaries for marketing and creative jobs are rising dramatically. It’s happening across agencies and companies, at every experience level, and in multiple marketing…

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How to find your own marketing unicorn

Demand for multi-talented employees who can fill hybrid roles has skyrocketed. Even though unicorns only exist in fairy tales, it's still possible to get many of the abilities you need in a single…

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How employers can attract and retain top digital talent in 2021

We’ve seen a sharp increase in demand for digital expertise, and increased competition means employers must work harder to attract top digital talent — and keep them. So what are top digital…

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Why 2021 is a great time to be a marketer in Dallas-Fort Worth

As a marketing solutions and talent company, Freeman+Leonard is in the business of matching great marketers and creatives with the companies who need them. To achieve that, our team works closely…

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Here are the marketing roles in highest demand in 2021

Though marketing budgets are often among the first to be slashed during financial downturns, the worst of the pandemic’s economic impact seems to be behind us. Marketing departments are hiring and…

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8 essential post-pandemic marketing strategies for small nonprofits and startups

Like many nonprofits of its size, Live Pura Vida, a 501(c)(3) based in Arlington and Fort Worth, has been hit hard by the pandemic. Revenue from for-profit arms of the organization — which typically…

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Marketers: Here’s how to get started as a freelancer

For independent thinkers, marketers and creatives, taking the leap into freelance work is often a natural and fortuitous move — even if the circumstances that inspire it are anything but. How do I…

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A Time for Heroes

Since our company’s inception we have recognized Labor Day as a special holiday ˗ a time to thank and honor American workers and especially our own clients and talent. Our mission is to match the…

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Breaking the rules: Why I left advertising in search of something better, by Kathy Leonard

I’m not really a rule breaker. In fact, I think rules are generally good, even though I’m occasionally compelled to push the edges of the ones that annoy me. So when I began to question the status…

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Marketing leaders: 5 smart moves to make now for post-COVID success

We have a unique opportunity to rethink the future of work in a fast-evolving world and the makeup of the workforce that will best position all of us for success. Consider these ways to turn this…

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End On A High Note: Strategies & Tools To Help Marketers Turn 2020 Into A Success

These are challenging times to be a marketing leader. From a public health crisis and ensuing economic challenges to racial justice and civil rights movements, each day seems to bring new changes to…

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