How to find your own marketing unicorn

Demand for multi-talented employees who can fill hybrid roles has skyrocketed. Even though unicorns only exist in fairy tales, it's still possible to get many of the abilities you need in a single…

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How employers can attract and retain top digital talent in 2021

We’ve seen a sharp increase in demand for digital expertise, and increased competition means employers must work harder to attract top digital talent — and keep them. So what are top digital…

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Why 2021 is a great time to be a marketer in Dallas-Fort Worth

As a marketing solutions and talent company, Freeman+Leonard is in the business of matching great marketers and creatives with the companies who need them. To achieve that, our team works closely…

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Here are the marketing roles in highest demand in 2021

Though marketing budgets are often among the first to be slashed during financial downturns, the worst of the pandemic’s economic impact seems to be behind us. Marketing departments are hiring and…

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8 essential post-pandemic marketing strategies for small nonprofits and startups

Like many nonprofits of its size, Live Pura Vida, a 501(c)(3) based in Arlington and Fort Worth, has been hit hard by the pandemic. Revenue from for-profit arms of the organization — which typically…

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Marketers: Here’s how to get started as a freelancer

For independent thinkers, marketers and creatives, taking the leap into freelance work is often a natural and fortuitous move — even if the circumstances that inspire it are anything but. How do I…

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A Time for Heroes

Since our company’s inception we have recognized Labor Day as a special holiday ˗ a time to thank and honor American workers and especially our own clients and talent. Our mission is to match the…

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Breaking the rules: Why I left advertising in search of something better, by Kathy Leonard

I’m not really a rule breaker. In fact, I think rules are generally good, even though I’m occasionally compelled to push the edges of the ones that annoy me. So when I began to question the status…

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Marketing leaders: 5 smart moves to make now for post-COVID success

We have a unique opportunity to rethink the future of work in a fast-evolving world and the makeup of the workforce that will best position all of us for success. Consider these ways to turn this…

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End On A High Note: Strategies & Tools To Help Marketers Turn 2020 Into A Success

These are challenging times to be a marketing leader. From a public health crisis and ensuing economic challenges to racial justice and civil rights movements, each day seems to bring new changes to…

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