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What’s NEW in Market Research Techniques?

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Market research methods and techniques have moved beyond traditional surveys and focus groups to glean deeper insights into consumer purchase decisions and behaviors.  Today’s newer methodologies have enabled a shift from self-reporting “how do you think you will behave?” to “I know how you actually behaved,” or observational research.

New biometric research techniques measure a subject’s physical response to stimuli, e.g., a television commercial.  They give marketers valuable data that a subject might not be able or willing to express verbally.

For example: In the hunt for a better connection with consumers, Campbell Soup Co. is relying on new neuromarketing studies to guide the redesign of its condensed-soup packaging. The research looks at physiological responses to marketing– such as perspiration and increased heart rate.

For more on new market research techniques, click here:

https://www.mymarketresearchmethods.com/new-market-research-methods-techniques/

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